From Hustle to Systems | Finance and Growth for £100K–£750K Startups
Building a startup does not get easier once you have revenue. It gets more complex.
As founders move from 100–750K in revenue, the problems shift from “does anyone want this?” to “how do we make this repeatable without breaking cash flow or the founder?”.
In this session, Ruben Portz (COO at Novabook) and James Lucas (founder of Lunos) will share what they see across hundreds of post‑launch startups: where founders get stuck between early traction and repeatable growth, how to avoid the most common financial and operational traps and what “investor‑ready” looks like in the messy middle - not on a pitch deck, but in the numbers and execution.
What You’ll Learn
How to move from founder‑led sales to a repeatable growth engine
Where £100k–£750k founders lose control of cash flow — and what to fix first
What investor-ready foundations look like between Seed and Series A
How to experiment with product and GTM without creating operational chaos
Practical frameworks for diagnosing why growth has slowed
We will end with a live Q&A to explore founder challenges going through this stage.
Who It's For
This session is designed for founders who:
Are doing roughly 100K-750K in annual revenue (or equivalent run-rate)
Have a live product with paying customers, but growth is lumpy, founder‑dependent or hard to forecast
Are navigating the seed‑to‑Series A gap or thinking seriously about how to grow without relying on another round
Speakers
Ruben Portz – COO, Novabook
Ruben leads operations at Novabook, the UK accounting firm built for startups. Novabook supports founders with everything from bookkeeping and payroll to R&D claims and EMI valuations, combining responsive accountants with automation that removes admin founders hate.
James Lucas – Founder, Lunos
Lunos is a product growth partner for early and growth‑stage tech startups to go from first traction to repeatable product growth. We help you find what works, build your growth engine across GTM, product and retention that doesn’t rely on the founder doing everything.
Please note
By registering for this event, you consent for your details to be shared with all event partners, as listed.