Roundtable: Lessons from Gin with Matt Jones, Founder of Four Pillars Gin

​What separates a good product from a global one?

​Few people have answered that question more successfully than Matt Jones. As co-founder of Four Pillars Gin, Matt helped scale a small craft distillery in Victoria's Yarra Valley into the world's most awarded gin producer, named International Gin Producer of the Year three times and reaching a profitable exit a decade after launching with 400 crowdfunded bottles.

​In this roundtable, Matt will reflect on what that decade taught him about building and scaling a business: how to navigate the moves that turn a category challenger into a market leader, the role brand and storytelling play in fuelling that growth, and the decisions that separate the businesses that endure from those that stall.

​A member of The Hanwell Group's advisory council, Matt draws on his new book, Lessons from Gin: Business the Four Pillars Way, and nearly three decades working with brands including IBM, Microsoft, Sony, and Volkswagen.

Every attendee will leave with a complimentary copy of Lessons from Gin to take the conversation further.

​The Hanwell Group is a global campaigns and advisory firm for businesses, organisations and leaders committed to generating change.

​Space is limited so please register your interest today and we'll be in touch.