Brand Blueprint : 2 Day Live Cohort
Brand Blueprint : A Real Brief. Two Days. A Brand Built Live.
📅 Saturday & Sunday
🕗 8:00 PM – 10:00 PM (IST)
💻 ONLINE
🎯 2-Day Hands-On Branding Workshop
💰 Pricing: 499 INR
Most designers know what a brand looks like when it's finished.
What they haven't seen is how it gets there.
Not the polished Behance case study.
Not the YouTube tutorial where every decision was made before the recording started.
The real process.
Reading a brief and understanding what it's actually asking for.
Researching the market to uncover opportunities.
Creating a stylescape that communicates a strategic direction before a single logo exists.
Exploring ideas that don't work.
Finding the one that does.
And presenting it with confidence.
That's what Brand Blueprint is.
Over two live sessions, you'll watch a complete brand identity being built from scratch in real time.
No shortcuts.
No edited timelines.
No skipped steps.
Every decision. Every mistake. Every breakthrough.
Built live, from brief to presentation.
The Project
Throughout the workshop, we'll work on a fictional client project:
Yuki & Momo
A modern ramen and momo bar based in Mumbai.
Together, we'll take the project from an empty brief to a strategic brand identity system that can be presented to a client.
Who Should Attend?
• Brand Designers
• Graphic Designers
• Freelancers working with clients
• Design Students
• Creative Strategists
• Anyone who wants to understand how professional brand identities are actually built
Day 1 : Finding Direction Before Design
Most branding mistakes happen before design begins.
Day 1 is focused on building strategic clarity before opening Illustrator.
✅ Decoding the Brief
Learn how experienced designers read briefs differently.
We'll uncover:
• What the client is asking for
• What they actually need
• What questions must be answered before design begins
✅ Research & Brand Discovery
Understand how to investigate:
• Competitors
• Category conventions
• Audience expectations
• Opportunities for differentiation
You'll learn how research directly influences creative direction.
✅ Building a Stylescape
Before designing logos, professional designers align clients around a feeling.
You'll learn how to create a stylescape that communicates:
• Visual direction
• Personality
• Mood
• Positioning
• Creative intent
This becomes the foundation for every decision that follows.
Day 2 : From Ideas to Identity
Once direction is established, it's time to build.
✅ Sketching & Concept Development
Watch the exploration process unfold live.
Not every idea survives.
You'll see how concepts evolve, why certain directions are abandoned, and how stronger ideas emerge through iteration.
✅ Logo Development in Illustrator
Move from sketches into digital execution.
Learn how strategic thinking translates into visual decisions and how identity systems begin to take shape.
✅ Creating a Client Presentation
Great work can fail if it's presented poorly.
You'll learn how to structure a presentation that:
• Explains the thinking
• Builds confidence
• Creates alignment
• Generates meaningful feedback
The goal isn't just approval.
It's understanding.
What Makes This Workshop Different?
Every decision is narrated.
Every dead end is visible.
Every pivot happens in real time.
You'll see the parts most designers never get to witness:
• The uncertainty
• The experimentation
• The reasoning
• The strategic thinking behind the visuals
This isn't a showcase.
It's the actual process.
What You'll Walk Away With
Alongside the live build, you'll receive four practical resources you can use immediately in your own projects.
🎁 Resource Drops
✅ Brief Decode Template
A framework for understanding and analyzing client briefs.
✅ Brand Audit Sheet
A practical worksheet for conducting competitive and category research.
✅ Stylescape Guide
A step-by-step framework for creating stylescapes that align clients before design begins.
✅ Presentation Framework
A proven structure for presenting branding work with clarity and confidence.
Workshop Format
• Live Brand Build
• Real Project Walkthrough
• Strategy + Execution
• Illustrator Demonstrations
• Presentation Frameworks
• Live Q&A
Most branding courses show you the outcome.
Brand Blueprint shows you the process.
If you've ever wondered how experienced brand designers move from a blank brief to a confident identity system, this workshop gives you a front-row seat to every step along the way.
⚠️ Pricing is ₹499 for a limited period.