Making Better Bets: A Fireside Chat with Andrew Skotzko, author of The Strategy Cycle
About the Event
Every product leader is told to “be more strategic.” Few are told what to do on Monday morning.
ProductBC is hosting an evening with Andrew Skotzko, author of The Strategy Cycle: A Field Guide to Leading Product Strategy by Making Better Bets, in conversation with Alan Albert, Founder/CEO of MarketFit.
About the book
The Strategy Cycle is a practical field guide for product leaders who need to make a real strategy and put it to work. It treats strategy as a repeatable practice rather than a one-off planning exercise. It’s organized around three phases, Craft, Deploy and Manage, that form a continuous cycle: manage the work, learn from what happens, and use that learning to make better next bets.
What to expect
A short talk by Andrew on the book’s key ideas
A fireside chat between Andrew and Alan
Open Q&A, so bring your hardest strategy questions
Networking and a book signing
What we’ll talk about
Getting from a blank page to clear strategic choices
Framing strategy as a portfolio of bets, with a clear line between what’s in and what’s out
Turning strategy into goals and everyday team decisions
Keeping strategy alive after planning season ends
Tickets
General Admission
General Admission + Book: pick up your copy of The Strategy Cycle at the event and have it signed by Andrew. Books won’t be sold on site. If you’d rather buy your own copy, it’s available at thestrategycycle.com/buy.
ProductBC members save 10% on all tickets. Not a member yet? Join ProductBC before you register.
After the event, every attendee will receive Andrew’s free resource kit by email.
Your guest
Andrew Skotzko is a product leadership coach, executive advisor and international speaker who helps product leaders make better bets and turn strategy into action. His work spans B2B and B2C, nine industries, and every stage from startup to Fortune 100, on products used by more than 80 million people.
Your host
Alan Albert is the Vancouver-based Founder/CEO of MarketFit, providing leadership coaching and strategic services.