Marketing in the AI Era

​Marketing in the AI Era

​AI didn't just add new tools to marketing. It changed who can execute, how fast, and at what cost. That's shifted what works and what doesn't across every channel.

​This evening we'll hear from 3 practitioners on exactly where AI moves the needle and where it falls short. 3 talks of 20-25 minutes, followed by an hour of networking and beers 🍻

​🤳🏻 Jacinto Fleta — CEO, Baker AI in paid media

​Creatives, landings, campaign management, reporting. Jacinto will break down how AI has changed each layer of paid advertising, what it's actually replaced, and what still needs a human decision behind it.

​🔍 Daniel Espejo — CEO, Omnia GEO: how to position your brand in the AI search era

​Search behavior has changed. More users now get answers directly from AI models, without clicking a single result. Daniel will explain how GEO works under the hood, what signals determine which brands appear in AI-generated answers, and how Omnia is solving that problem.

​🛤️ Carlos Arboleya — GTM Partner AI in go-to-market

​GTM is everything a company does to reach customers and sell: positioning, marketing, revops, sales, partnerships, product growth. Carlos will map where AI generates real leverage across each piece, and where it's making execution harder, not easier.