Market Sizing with Scroobious

​Market size is one of the most consequential sections of a pitch — and one of the easiest to get wrong. Too vague, and investors can't assess the opportunity. Too ambitious without evidence, and credibility walks out the door. This session teaches founders how investors actually evaluate market size claims, and how to build TAM, SAM, and SOM estimates that are both compelling and believable. Participants leave with a bottom-up framework grounded in real customers and real prices.