AI & Creativity
About the Event
This session introduces participants to the current landscape of AI tools for creative content production, branding, marketing, and communication.
Participants explore how AI is being used to create images, videos, audio, presentations, websites, and complete creative workflows — from first idea to publishable content.
The session provides a clear overview of relevant tools, what they are used for, how their interfaces differ, and how pricing models usually work.
The goal is to help participants understand the creative AI ecosystem, compare tools with more confidence, and identify which platforms fit their own content, communication, or business needs.
Session 1 — AI Creativity Landscape
Participants learn the current AI tool landscape for:
Image creation
Video generation
Music and voice
Presentations
Websites
Creative workflow systems
Image, video, and audio models
Ethics, rights, and commercial use
Tools covered include:
Magnific, Higgsfield AI, Figma, RunwayML, ElevenLabs, Google Flow, Midjourney, Adobe, Weavy, ComfyUI, NotebookLM, Suno, Riverside, HeyGen, Flora, Kling, Canva, and similar platforms.
Session 2 — Interfaces, Use Cases & Pricing Models
Participants learn how different creative AI tools are used in real content workflows.
Topics include:
UI/UX differences between selected tools
Main use cases for each tool category
How pricing models usually work
Who Can Attend
For creators, marketers, founders, freelancers, designers, filmmakers, producers, and teams who want to use AI for content creation, branding, marketing, communication, and creative workflows.
No prior AI, design, video, or technical experience is required.
About the Instructor
Javier Amaya is an AI Creative & Content Systems Designer working at the intersection of creativity, technology, brand storytelling, and AI strategy.
With 20 years of international experience, he has managed creative agencies, production partners, and cross-functional teams across Europe, the Middle East, USA, and Latin America.
He is a Referent for Content & AI at Medien Gründerzentrum NRW and founder of Rapid Stories AI, where he supports media entepreneurs and companies with AI strategy and readiness assesment, upskilling formats and Gen AI content production.
Educated in audiovisual media, filmmaking, and photography at NYFA, EICTV, FAAP, and PoliGran, with advanced AI education from MIT Sloan.
More: rapidstories.ai · linkedin.com/in/amayajavier
Details
Duration: 2 hours + 15-minute Q&A
Format: Online live session, interface walkthroughs, and guided examples
Level: Beginner-friendly, no prior experience required
Language: English
Recording Notice: This event will be recorded and will be published online. By registering and attending, participants consent to the recording. Participants who do not wish to appear on video may keep their camera off.