Future of Home Services Marketing in the AI World

​AI changed what marketing can do for a home services business. It didn't change what makes it work. The contractors pulling ahead right now aren't the ones buying the most tools — they're the ones whose ServiceTitan data is clean enough that AI has something real to act on.

​Phil Krinner (Arch) and Jack Walsh (CrewLift) walk through what it actually takes to connect marketing spend to booked revenue — and where AI genuinely helps versus where it just makes bad data move faster.

​What we'll cover:

• ​Getting the ServiceTitan foundation right — the configuration decisions that determine whether your marketing data can be trusted at all

• ​Leveraging your data for intelligent decision-making — turning job, call, and campaign data into calls you'd bet budget on

• ​Multi-channel orchestration — running search, LSA, social, and lifecycle as one system instead of four disconnected ones

• ​Tracking success — the attribution and reporting setup that shows which channels are producing, down to the job

​Who it's for: owners and marketing leads at HVAC, plumbing, and electrical companies running on ServiceTitan