Content as Currency: Building a Brand in the AI Era.
Event Overview
In today's digital landscape, content isn't just communication- it's currency. This exclusive panel brings together industry leaders to explore how strategic content creation drives business value in the AI era.
"Content as Currency" addresses the psychology behind content creation, how AI is transforming brand visibility, and the tangible ROI of strategic content- particularly for founders navigating the unique challenges of building public brands while raising capital.
Event Format
The evening will feature arrival and registration followed by an introduction and sponsor acknowledgement. The core of the event is an in-depth moderated panel discussion, concluding with audience Q&A, closing remarks and networking opportunities.
Key Discussion Topics
The Psychology of Content Creation: Overcoming documented psychological barriers
Content as Opportunity Magnet: The quantifiable relationship between strategic content and professional opportunities
Data-Driven Brand Building: How AI tools are transforming content creation
Measuring What Matters: Moving beyond vanity metrics
The "Ick Factor" and Authenticity: Navigating the tension between self-promotion and expression
The Future of Professional Visibility: How AI is reshaping the relationship between personal brand and business success
Our Panel
Millie Marconi (Moderator) - Founder of TestFeed, using synthetic audience data to predict content performance and help creators make confident publishing decisions.
Georgie Healy - Head of Google's AI First Accelerator Australia and host of "In the Blink of AI" podcast, with experience spanning chemical engineering, startups, and venture capital.
Isaac Peiris - Founder of Pistachio, scaled The Daily Aus to hundreds of thousands of subscribers and now helps marketing teams drive growth through content.
Maddie King - Marketing expert at MagicBrief with experience at TikTok and Unilever, specialising in bridging brand strategy and creative execution.
Axel Sukianto - Founder of Generate, Australia's #1 B2B marketing community, and Fractional Growth Marketing Director for early-stage B2B SaaS companies.
What You'll Take Away
Practical frameworks for measuring content ROI beyond vanity metrics
Strategies to overcome content creation anxiety and publishing paralysis
Insights into how AI is transforming content strategy and performance prediction
Understanding of the psychology behind effective brand building
Connections with like-minded professionals navigating similar challenges
About Our Sponsor: BMP Technologies
We're proud to partner with BMP Technologies, a locally registered ANZ business operating for over 9 years across Insurance, Banking, Retail, Healthcare, and Education sectors. BMP Technologies supports leading companies including IAG, ING, Coates, Ampol, Mitre10, Fletchers Building, and Avant Mutual with:
Staffing Solutions
Managed Services
Digital Transformations
Salesforce Talent
BMP Technologies helps companies build offshore teams with ISO 27001 Certified Facilities, Data Centre Capabilities, Full Operational Support, and International-Standard Infrastructure. Their solutions help clients save on forex, reduce operational and HR costs, and provide teams with an onsite-like experience offshore.
About Our Partner: The Startup Network
Building a startup can change your life and the lives of others. It's a complex endeavour, but The Startup Network is here to guide you along the way. The Startup Network is a non-Government not for profit entity. We are funded by our members to remain independent & founder focussed.
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Light refreshments will be served throughout the event.
For more information, please contact Millie at millie@yesterday.work