🦉 How Brands Grow — Executive Roundtables (Bangkok 🇹🇭 )
ATTENDEE GUESTLIST Available to All Registrants
📍 Address once you've been confirmed
📅 3rd February 2026 | ⏰ Dinner 7pm - 9pm
How Brands Grow — Executive Roundtables
Hosted by the Ehrenberg-Bass Institute of Marketing Science
Led by Associate Professor Justin Cohen
In collaboration with APAC Marketers
The Ehrenberg-Bass Institute is best known for the research behind How Brands Grow by Professor Byron Sharp.
This February, Associate Professor Justin Cohen will host a small number of invitation-only executive roundtables in Singapore for senior marketing leaders responsible for growth.
Format
8–12 senior leaders
Closed-door (Chatham House Rule)
Degustation-led discussion
Preview of How Brands Grow Live! for Executives
This is not a presentation.
It’s a working discussion.
Discussion themes
Pathways to achieving growth
The role of Category Entry Points in brand building
Making media work
Distinctiveness vs differentiation
Effective portfolio management
Where effort and budget are misallocated
Who should attend
CMOs, Marketing Directors, Heads of Marketing
Heads of Brand, Growth, or Strategy
GMs with P&L responsibility
Not an open networking event.
Registration
Expression of interest only
Attendance confirmed by group fit
Priority given to senior leaders with team or regional responsibility
Food & timing
Breakfast, lunch, or dinner in a private setting.
Please indicate your preferred format and dates when registering.