CMF: Why nobody's buying (yet): What PMF really takes? w/ Yogalakshmi G | Friday Collective #38
Why Nobody’s Buying (Yet): What PMF Really Takes?
Friday Collective #38 | Chennai Marketers & Founders
You’ve built the product. You believe in the idea. You’ve launched it. But why aren't customers buying yet? 👀
Getting people to try your product is one thing. Getting them to consistently pay for it is another.
Many startups focus on building features, improving products and acquiring users, but the real challenge is finding Product-Market Fit (PMF) — understanding what customers truly need, what they are willing to pay for, and why they choose your product.
This Friday, we’re bringing Yogalakshmi Gunasekar to the Friday Collective to unpack what Product-Market Fit really takes, why businesses struggle to achieve it, and what founders need to get right before scaling.
What we'll explore:
What Product-Market Fit really means beyond user sign-ups and initial traction
Why customers aren't buying, even when you have a great product
How to identify whether you're solving a real customer problem
Understanding customer needs, feedback and buying behaviour
Common mistakes founders make while chasing PMF
What it takes to move from building a product to building something people truly want
About the Speaker
Yogalakshmi Gunasekar is the Founder of Product Market Fit Co.
She works around the journey of helping businesses understand and achieve Product-Market Fit, bringing a focus on what it takes to build products customers actually want and are willing to pay for.
Event Details
Friday, 6 November 2026 5:00 PM IST | Online
If you're a founder building a product, a marketer trying to understand customer behaviour, or someone navigating the early stages of a startup, this conversation is for you.
Come with your questions, experiences and perspectives. Let's talk about what it really takes to find Product-Market Fit.
Chennai Marketers & Founders