How to stretch a lean GTM budget without wasting spend
About the Event
Every lean marketing team knows the feeling. The budget is fixed, the targets keep growing, and somewhere in the mix is a channel that keeps getting funded just because it always has been.
The answer isn’t to stop spending on paid or events. Both can work well. What matters is knowing which channels have earned their place in your budget, and which ones are quietly using up money that could work harder somewhere else.
Maria Berghäll, CMO at Lundahl Transformers AB and one of the Top 10 GTM Women Voices of the Nordics 2026, shares how she decides where limited spend goes, and how to spot the channels that aren’t pulling their weight in this session of The Growth Show.
Practical, honest and built for teams who need every bit of budget to count.
What we'll cover
--How to spread a limited budget across the right mix of channels?
--Where paid and events fit, and how to tell when they’re worth the spend?
--How to spot the channels that are wasting your budget?
--How to decide what to cut, and what to protect?
--What to track so you can justify every decision to your leadership?
Who this is for?
Marketing leaders, heads of growth and founders who are working with a limited budget and need to make it go further. It’s especially useful if you’re deciding where to put next quarter’s spend, being asked to show results from a smaller budget, or suspect that some of your channels are costing more than they return. If you want a clear way to decide what stays and what goes, this session is for you.
About the guest
Maria Berghäll is CMO at Lundahl Transformers AB, where she leads marketing and go to market strategy for a Swedish maker of specialist audio components. She was named one of the Top 10 GTM Women Voices of the Nordics 2026. An entrepreneur since 2004, she has also coached and trained more than 40,000 people. In this session, she shares how she decides where limited budget goes, and which channels she cuts.
About Growth Show
Growth Show is a live webinar series by PipeRocket Digital, built for senior B2B SaaS marketers. Each session features one practitioner, one focused topic, and zero fluff.
Previous episodes: https://bit.ly/growth-show