The Future of Event Experiences
Join us for an exclusive event dedicated to what’s next in live experiences.
The Future of Event Experiences will explore how AI, XR, immersive technology and interactive formats are already changing physical events, brand activations and live audience experiences.
The evening will combine two keynotes, an open conversation and a live Experience Zone with 7 interactive installations that guests can try for themselves.
We’ll look at what is already useful, what is still mostly hype and where technology can genuinely make an event more engaging, personal or memorable.
Then we’ll move from talking about it to experiencing it.
#Keynote 1: The Future of Event Experiences
What changes when audiences are no longer there just to watch?
We’ll explore how AI, immersive technology, personalization and interaction are becoming part of physical experiences and, more importantly, when they actually add value.
The keynote will look at changing audience expectations, what is already possible today, and where technology is opening up new opportunities for events, activations and live experiences.
#Keynote 2: From Attention to Participation
How do you create an experience people don't just see, but actually want to be part of?
Adam Rajnoha, CEO of YORD, will share how YORD approaches interactive and immersive experiences for brands, from the first idea to something people can actually step into, interact with, and remember.
The keynote will examine AI, XR, interactive installations, and immersive environments through real-world applications and show where these technologies can create new possibilities for brand experiences, events, and activations.
Experience Zone: 7 interactive installations
After the talks, YORD will transform into a live Experience Zone where guests can explore seven different applications of AI, XR, and interactive technology.
The installations will show different approaches to personalization, audience participation, immersive storytelling, conversational AI, and interactive brand experiences, all available to try throughout the evening.
The evening
17:30 - Doors open
Welcome drink and informal networking.
18:20 - Welcome
A short introduction from YORD.
18:25 - Keynote 1: The Future of Event Experiences
A look at changing audience expectations and the role of AI, immersive technology, personalization, and interaction in physical experiences.
18:45 - Keynote 2: From Attention to Participation
Adam Rajnoha, CEO of YORD, on creating interactive, immersive experiences for brands and turning emerging technology into ones people actually want to engage with.
19:05 - Conversation
An open discussion about real applications, useful experimentation and the line between value and hype.
19:25 - Experience Zone + networking
Seven installations open for guests to explore, followed by networking, food, drinks and music.
A quieter Business Talk Zone will also be available for more focused conversations.
👥 The evening is designed primarily for Marketing & Brand leaders, Event & Experience managers, Innovation & Digital leaders, creative and experiential agencies, event producers and selected industry professionals.
To keep the experience and networking relevant, registration is subject to approval.