


Greenfield Mindsets for the AI Era: How AI Turns Legacy Limits Into Greenfield Launchpads
Join us and learn how to turn inherited complexity into fuel for reinvention with Michelle Tripp.
Leaders often dream of a clean slate without legacy systems, entrenched habits, and inherited expectations. But in reality, almost no one gets to start fresh. We walk into a project facing duct-taped technology, cultural baggage, and budgets already spoken for.
The truth? You don’t need a blank slate. You need the courage and the tools to treat what you already have as if it were a freshly-mowed field of green. AI can transform yesterday’s limits into tomorrow’s lift-off.
In this session, Tripp explodes the romanticized myth of the “blank slate” and reframes Greenfield as a mindset, not a luxury. With sharp real-world examples and AI-enabled tactics, she shows how to turn legacy systems, fixed budgets, and even cultural inertia into raw material for reinvention.
Along the way, you’ll see how to spot when you’re falling into adoptive, patch-and-polish thinking, and how to instead use AI to reimagine processes, campaigns, and cultures that are built for the future.
Attendees will leave with:
Provocative questions to spark reinvention inside any constraint.
A framework for running a Greenfield Audit: what stays, what goes, what reinvents.
Practical examples on how to apply AI as bulldozer, archeologist, architect, and greenfield inventor.
The future doesn’t belong to leaders who wait for a blank slate. It belongs to those bold enough to ask the uncomfortable questions and daring enough to reinvent from the ashes of what they already have.
