How AI and Data is Changing Marketing: Mastering AI Search and using Data as a competitive advantage in Campaign Communication
Smartr, Republiken and Länsförsäkringar invite you to an inspiring morning about how AI and data are transforming marketing
Ramtin Ohadi from Republiken will discuss AI search and how it's changing the game for marketing – what does it mean when users search with AI instead of traditional search engines?
Tobias Groth from Länsförsäkringar & Smartr share insights on how insurance data can become a competitive advantage in campaign communication – from insurance claims to customer insights that drive relevance.
Fredrik Ring from Smartr, will explain the methodology behind transforming complex data into concrete marketing value.
You will learn:
How AI search is changing the way customers find and choose companies – and what you need to do to be visible.
How existing company data (such as insurance claims) can be used to create more accurate and relevant campaign communication.
What concrete steps are required to start using data as a strategic asset in marketing.
We'll provide breakfast and inspiration. Welcome!