Mock Meeting "WhatsApp: The Profit vs. Privacy"
Welcome to English in Business, a "Practice Playground" for international professionals. We recreate real-world business situations so you can practice communication in a safe space.
In a Mock Meeting, you step into a realistic role without the real-world pressure. You collaborate with other professionals to solve a specific problem using English. It’s your chance to test new vocabulary, practice being persuasive, and rehearse for your real career moments in a safe, fun environment.
What to Expect
Before the Session (5 min prep)
Once you register, you will receive a "One-Page Brief."
It includes a Cheat Sheet with useful phrases for agreeing, disagreeing, and proposing ideas.
During the Session (45 mins)
We review the situation and reveal "5 Facts" about user behavior and ad revenue.
You will advocate for an option with using the facts to support your opinion.
Then we'll discuss
The group must vote on a final strategy before time runs out.
After the Session
You will receive a peer review and a self-reflection form.
We will provide AI-generated feedback on how well you used the key business phrases.
Who is this for?
Freelancers looking to communicate more smoothly with clients
Managers aiming to lead meetings with confidence
Entrepreneurs who need clearer communication to pitch
Remote workers who want more chances to practice real English
Scenario: How do we finally make money from a free app?
WhatsApp has 2 billion users. It is the biggest communication tool on the planet. However, unlike Instagram or Facebook, WhatsApp generates very little revenue. It is free to use, and there are no ads. **The Problem:**Meta (the parent company) needs a Return on Investment (ROI). They spent $19 Billion to buy it, and investors are demanding that WhatsApp finally becomes a "Cash Cow.
We will gather as the "Strategy Committee" to decide how do we monetize 2 billion users without making them delete the app and switch to Telegram or Signal?
Before the meeting, the executive team prepared three possible strategies. We do not have to choose one of these exactly, but use them to start our discussion.
Option A: Insert display ads in the "Status" tab and occasionally between chat threads in the main inbox.
It works for Instagram. We have the data. Even if users complain, they are "locked in" because all their friends are here. It is the fastest way to make billions.
Option B: Keep the chat free and clean. Instead, turn WhatsApp into a "Super App" where you can send money, buy groceries, and book flights within the app. Take a % commission on every transaction.
This works perfectly in China (WeChat) and Brazil. We don't sell user data; we just facilitate commerce. It creates a massive economy.
Option C: Keep the free version, but limit it (e.g., limit file sizes or group limits). Launch "WhatsApp Plus" ($4.99/mo) for power users who want extra features and privacy controls.
Users say they care about privacy. Let them put their money where their mouth is. If only 5% of users pay, that’s $6 Billion a year in pure profit.