GC Masterclass: Concept Cooking - with Adjoa Kittoe, MBA (Food, Wellness & CPG)
Concept Cooking is a guided one-hour creative workshop that uses the logic of a kitchen - mise en place, taste balance, layering, finishing - as a structure for helping participants shape ideas. The class is not about cooking; it uses culinary thinking as a practical, accessible creative framework.
Participants will explore a simple sequence that moves them from a raw idea to a small creative draft they can refine on their own. The method is adaptable to written ideas, visual concepts, projects, or personal creative goals.
You will leave with:
A clear, simple creative method inspired by culinary practice
One draft concept generated during the workshop
A stronger connection to their own creative intuition
Tools for balancing ideas, refining structure, and avoiding overwhelm
A new way to approach ideation that is accessible and repeatable
Schedule
• 10 minutes — Adjoa’s introduction
• 15 minutes —The Build: Guided Exercise
• 15 minutes — Work Time / Breakouts (15 minutes)
• 10 minutes — Share-Out + Reflection
You’ll walk away with a digital framework you can use to apply the learnings from the masterclass.
About Adjoa Kittoe:
Adjoa Kittoe is a strategic communications and program design specialist with deep experience across food, sustainability, and culture-focused organizations. Former PepsiCo Sustainability Strategy Fellow, She’s led storytelling, research, and cross-functional initiatives for founders, nonprofits, and emerging brands, translating complex ideas into programs, campaigns, and community experiences. Her work blends market insight, narrative strategy, and operational execution to help teams move from concept to implementation with clarity and intention.