Finding your first customers
You've got a startup idea, maybe even an MVP. But how do you get people to actually use your product and more importantly, pay for it?
Finding your first customers is one of the biggest challenges for any early-stage founder. Without an established brand, a large budget, or a proven sales process, getting those initial customers can feel like an uphill battle.
Join Maulik Sailor, Founder of Innovify, for a practical, insight-packed webinar designed to help startup founders go from zero customers to real market traction.
Drawing on 15+ years of experience building and scaling technology startups, Maulik will share actionable strategies, real-world lessons, and common mistakes to avoid when acquiring your first customers.
What You'll Learn
Find your ideal first customers: Identify your early adopters and understand who is most likely to buy your product.
Validate demand before spending big: Test whether customers genuinely want your solution before investing heavily in development or marketing.
Get your first 10 customers: Explore practical, low-cost customer acquisition strategies that work for early-stage startups.
Turn conversations into customers: Learn how to approach prospects, pitch your value proposition, and convert interest into paying customers.
Build early traction that lasts: Use customer feedback, referrals, and early wins to create a foundation for sustainable growth.
Who Should Attend?
This webinar is ideal for UK-based startup founders at pre-seed or seed-stage looking for their first customers
Meet Your Host: Maulik Sailor
Maulik Sailor is an entrepreneurial product leader and startup operator with over 15 years of experience helping founders turn ideas into scalable technology businesses.
Through Innovify, he has partnered with startups across FinTech, AI, marketplaces, and SaaS to build, launch, and grow products used by thousands of customers worldwide.
About Innovify
Innovify is a one-stop startup studio helping ambitious founders turn ideas into high-growth technology businesses.
With a proven track record of building and scaling MVPs for startups including Zilch, Landbay, Gener8, and Brickowner, Innovify supports founders from product strategy and validation through to development, launch, and growth helping them accelerate time-to-market and scale with confidence.
Ready to Find Your First Customers?
Your first customers won't just bring revenue, they'll help validate your idea, shape your product, and unlock your next stage of growth.