

Building a Michelin-Star Level B2B Business
A Michelin-star restaurant doesn't deliver a great experience only when the table spends enough. Every guest, every time, gets the same standard — because that standard is written down, trained on, and non-negotiable.
Most freelancers have a standard too. It just lives in their head. And anything that lives only in your head is one bad week away from becoming inconsistent.
In this workshop I'll introduce the three frameworks that run every great B2B service business:
The Experience Standard — the quality baseline every client interaction should meet, regardless of invoice size
If This Then What — decision logic that maps what happens in your business before the situation arises
The Domino Method — how to create multiple automated actions from a single trigger, so your systems do the heavy lifting
You'll leave with your own Experience Standard documented and a clear picture of what it looks like to build a business that runs like one.
💌 RSVP required
📍 Event location shared after registration
☕️ We pick the place, you grab your tab.
👩🏼💻 Stick around after for silent co-working to implement what you learned.
👋 About Us: Workroom is the go-to education community for entrepreneurs in ATX to learn and implement their way to a smarter businesses through operations and systems. Check out our Luma calendar for all upcoming workshops and other events!
🤠 Your Host: Sara Loretta is a serial entrepreneur in operations and experience design. She's the founder of UNMUTE™. Sara is also the 10th Certified Notion Consultant, a Zapier Solutions Partner, and the first global Paperform expert. Workroom is her educational community she's brought offline and offers exclusively as in-person workshops & events.
🧡 Thanks to our sponsor XRAY 🧡 XRAY is a vetted network of automation engineers specializing in AI, no-code, and low-code systems. They help businesses design and implement practical automation solutions using tools like n8n, Lovable, Airtable, and modern AI platforms. At XRAY, their mission is simple: move teams from manual processes to scalable systems.