Utah SEO Meetup - The Tools I Built, The Lessons I learned, and What Broke Along the Way
Join us for an engaging evening of networking and discussion with Utah-based SEO, AI, and content marketing professionals.
This event is designed to bring together marketers, founders, and practitioners for meaningful conversations, fresh insights, and real-world experiences on SEO.
Expect a casual, interactive evening with plenty of opportunities to network, ask questions, and connect with your SEO peers.
Sponsored by Nozzle, Big Leap, and Sterling Sky
Event Details:
Location: Big Leap Office — 4101 N Thanksgiving Way, Suite 175, Lehi, UT 84043
Date: Wednesday, February 25th
Agenda:
6:00 PM – 7:00 PM 🥤 Food and Drinks and Networking
7:00 PM – 8:00 SEO Presentation by Noah Learner
8:00 PM – 8:30 Networking
Featured Guest:
Noah Learner – Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines
The Tools I Built, The Lessons I learned, and What Broke Along the Way
Noah pulls back the curtain on Sterling Sky’s internal tool hub — a growing collection of custom-built apps created with AI-assisted development. No dev team. No six-figure software budget. Just a developer who discovered AI changed the math on what one person can ship.
What you’ll see:
Live walkthrough of real internal tools — workforce capacity management, automated client reporting, data pipelines, and more
Actual timelines — which tools took hours, which took weeks of iteration, and why
The failures — prompts that went sideways, integrations that fought back, and the debugging rabbit holes
Start-to-finish workflow on a real project so you can replicate it
Why this matters:
Senior talent is expensive — making throughput the multiplier that justifies the investment
Every tool built in-house is a problem solved without a vendor contract, a support ticket, or a six-month procurement cycle
AI didn’t replace the developer — it turned one developer into an entire internal tools team
Who this is for:
Agency owners, Operations Leaders, and embedded builders tired of duct-taping workflows together
Developers who want to 10x their output with AI
Anyone curious what’s actually realistic vs. hype when building with AI today