FLORA Workshop @ Wharton

Hosted by Michelle Ma, Jillian K Jones & Terrell Estime

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Past Event

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About Event

Explore how AI is transforming professional creative work with FLORA: a generative design tool used by Pentagram, MAC Cosmetics, and MIT Media Lab.

What to Expect:

Live demo of FLORA's capabilities for creative systems and art direction.
Case studies from leading agencies and enterprises.
Guest speakers:
- Jeffrey Blum, Global Director Digital & AI Innovation at MAC Cosmetics.
- Dhairya Dand, HCI + Design @ FLORA, speculative futures and human creativity (ex-MIT Media Lab, Alexa, Google)
Q&A on creative use of AI, workflow transformation/automation, and industry impact

Visiting members:

Jeffrey Blum | Global Director Digital & AI Innovation, MAC Cosmetics
Dhairya Dand | HCI + Design @ FLORA, speculative futures and human creativity (ex-MIT Media Lab, Alexa, Google)
Michelle Ma (Penn '22) | Brand & Creative Lead @ FLORA
DJ Kim (ITP'26) | Founding Workflow Specialist @ FLORA
Maxim Leyzerovich | Product + Design @ FLORA

Who Should Attend: Students interested in design, branding, creative strategy, entrepreneurship, and AI applications in creative industries.

Registration limited to .edu email addresses. Please register with your PENN email.

Location

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