FLORA Workshop @ Wharton

​Explore how AI is transforming professional creative work with FLORA: a generative design tool used by Pentagram, MAC Cosmetics, and MIT Media Lab.

​What to Expect:

• ​Live demo of FLORA's capabilities for creative systems and art direction.

• ​Case studies from leading agencies and enterprises.

• ​Guest speakers:

  • ​Jeffrey Blum, Global Director Digital & AI Innovation at MAC Cosmetics.

  • ​Dhairya Dand, HCI + Design @ FLORA, speculative futures and human creativity (ex-MIT Media Lab, Alexa, Google)

• ​Q&A on creative use of AI, workflow transformation/automation, and industry impact

​Visiting members:

​Jeffrey Blum | Global Director Digital & AI Innovation, MAC Cosmetics
Dhairya Dand | HCI + Design @ FLORA, speculative futures and human creativity (ex-MIT Media Lab, Alexa, Google)
Michelle Ma (Penn '22) | Brand & Creative Lead @ FLORA
DJ Kim (ITP'26) | Founding Workflow Specialist @ FLORA
Maxim Leyzerovich | Product + Design @ FLORA

​Who Should Attend: Students interested in design, branding, creative strategy, entrepreneurship, and AI applications in creative industries.


Registration limited to .edu email addresses. Please register with your PENN email.