How Dropbox Empowers Everyone to Learn from Customers
Dropbox has built a democratization program that makes research accessible to everyone in the company. With leadership buy-in from the start and a dedicated program owner, Allison Cole, the initiative empowers PMs, designers, and other non-researchers to run their own research without compromising quality.
In this session, Allison will share Dropbox’s journey:
How leadership made democratization a priority and structured the team to support it.
The tactics that make the program successful, from office hours and coffee chats to a democratization playbook.
The cultural practices that keep research visible and integrated across Dropbox.
How tools like Great Question support this work, making it easier to recruit participants, run interviews, and share insights.
You’ll leave with practical examples of how to set up your own democratization efforts, enable non-researchers with confidence, and strike the right balance between rigor and accessibility.