The Dark Funnel Society: LLM Me Explain

​Last time we sat around with coffee and samosas, talked about AI in marketing, had some unfiltered takes, and honestly it got a little chaotic. It was perfect.

This time around we're zooming into one specific slice of it: LLMs. How they work, how they find and use content, and why that's quietly forcing every marketer to rethink what they publish. LLMs are quietly becoming the new search bar, and if your content isn't showing up in AI answers, you're basically a ghost. A very hardworking, very invisible ghost.

​Content refreshes are the fix. Bharath from KeystoneGTM shows a content refresh agent he’s built for Factors, for the live website. He's going to show you how it works and then we're building a baby version of it live, together, using Claude. AI doing the work. As it should.

You'll leave with a working mental model, a peek at what production looks like, and a concrete idea you’d want to try the next day.

​Limited seats. You know the drill.