Webinar - Cutting through the AI hype in complex B2B sales & GTM (Martech, Salestech)
Cutting through the AI hype in complex B2B sales
Every week, a new AI tool. Every conference, a new promise. Yet for B2B companies selling complex solutions across long, multi-stakeholder buying journeys, the real question is much more practical:
Which technologies are actually helping commercial teams understand their accounts, identify buying signals and make better decisions?
In this session, we’ll go beyond AI for AI’s sake and look at the evolving technology and data layer behind modern B2B go-to-market.
Together with Philip Schweizer, Co-Founder & CEO of SalesWings, we’ll explore how behavioral data, intent signals, AI and emerging agentic workflows can help sales and marketing teams make sense of increasingly complex buying journeys and where the hype still runs ahead of reality.
What we'll cover
What AI is genuinely changing in complex B2B sales today and what remains overhyped
Why behavioral and intent data are becoming increasingly important for understanding complex buying journeys
How to turn digital buyer signals into useful account intelligence for sales teams
Where AI and agents can help teams interpret data and decide what to do next
Why fragmented and unclean data remains one of the biggest barriers to effective AI adoption
How the modern GTM stack may evolve as data, AI and automation become more connected
A practical example of how behavioral signals can move from raw data to actionable recommendations for sales
About our guest
Philip Schweizer is Co-Founder & CEO of SalesWings, a Swiss B2B technology company focused on helping sales and marketing teams identify, qualify and act on digital buying signals.
His work sits at the intersection of behavioral data, sales intelligence and modern B2B go-to-market technology, giving him a particularly practical perspective on how commercial teams can use data and AI to better understand complex accounts and buying journeys.
For this session, Philip will bring both a strategic and hands-on perspective, including concrete examples of how behavioral signals can be captured, interpreted and turned into action.