The Future of Sport: Sustainability, Investment and Legacy

​Introducing the Brazilian Football Sustainability Index

​September 21, 2026 | New York City

​Football is more than a sport. In Brazil, it is one of the country’s most influential social, cultural and economic platforms—connecting millions of people and bringing together clubs, athletes, supporters, communities, sponsors, businesses, media organizations and public institutions.

​During Climate Week NYC 2026, this strategic dialogue will introduce the Brazilian Football Sustainability Index (IBSF) and explore how measurement, evidence and accountability can help make sustainability an integral part of football management.

​Developed by Movimento Sustentabilidade em Campo (MSeC), the IBSF is an annual initiative initially focused on the 40 clubs competing in Brazil’s Série A and Série B national championships.

​Rather than creating a conventional ranking, the Index is designed as a management, benchmarking and transformation tool. It will help clubs understand their current performance, identify strengths and gaps, compare practices against sector benchmarks and establish pathways for continuous improvement.

​Sustainability in Spors

​The Sustentabilidade em Campo movement presents its first Talk dedicated to Sustainability in Sports, taking place during New York Climate Week 2026. You can check our programme below:

​11:00 AM – 11:05 AM | Opening Remarks

​Marcelo Linguitte - President and Co-Founder of Sustentabilidade em Campo

​11:05 AM – 11:10 AM | Grupo R1 Institutional Presentation

​11:10 AM – 11:25 AM | Innovation, Sustainability and Motorsport

​Bettina Vettori - Head of Innovation and Sustainability, Rolex 6 Hours

​A special conversation exploring the role of innovation, sustainability, technology and legacy in major sporting events, bringing the perspective of motorsport to the global sustainability agenda.

​11:25 AM – 12:15 PM | The Future of Sports: Sustainability, Investment and Legacy

​The panel will explore how sustainability, investment and innovation can shape the future of sports, with a special focus on two strategic initiatives in Brazil: the Brazilian Sustainability Index in Football (IBSF), the country’s first index dedicated to measuring and advancing sustainability and ESG practices in football, and the FIFA Women’s World Cup 2027, highlighting opportunities for investment, tourism, development and the creation of a lasting sustainable legacy for Brazil.

​The discussion will bring together leaders from football, sustainability, business and social impact to explore how sports organizations and major sporting events can become powerful platforms for transformation, innovation, investment and long-term impact.

​Panelists:

​Marcelo Linguitte - President and Co-Founder of Sustentabilidade em Campo

​Pedro Pugliese - Institutional Director and Co-Founder of Sustentabilidade em Campo

​Ricardo Paul - Vice President of the Brazilian Football Confederation (CBF), President of the Pará Football Federation (FPF), Financial Director of the National Association of Clubs (Sindiclubes), and President of the CBF Ethics Committee

​Kely Nascimento - Narrative and content strategy expert, activist, and founder of Nascimento Foundation, promoting gender and racial equity through sport

​João Bernardo - Co-Founder of Nativa and President of Sistema B (Moderator)

​12:15 PM – 12:25 PM | Sports as a Platform for Transformation

​A final round of reflections connecting sustainability, investment, innovation and legacy, highlighting the role of sports as a platform for positive transformation.

​12:25 PM – 12:30 PM | Closing Remarks

​Institutional closing remarks and acknowledgements to partners, speakers and participants.

​Sports, sustainability, innovation, investment and legacy on the agenda at Climate Week NYC 2026.

​Why This Conversation Matters

​Football organizations around the world face growing expectations around governance, environmental responsibility, human rights, diversity, inclusion and social impact.

​This meeting will bring together selected leaders and international stakeholders to discuss how sustainability assessment can contribute to better football management and broader societal impact.

​The conversation will explore:

• ​the most relevant sustainability challenges facing football organizations;

• ​how data and evidence can improve management and decision-making;

• ​international practices that could inform the development of the IBSF;

• ​ways to translate sustainability commitments into measurable action;

• ​opportunities for technical cooperation, knowledge exchange and future partnerships;

• ​the role of clubs, sponsors, governing bodies and investors in accelerating change.

​The session is not intended to present a finished model or seek formal endorsement. It is an invitation to contribute perspectives that can strengthen the IBSF as it moves toward implementation.

​Institutional Partners

​The IBSF was conceived and developed by Marcelo Linguitte, CEO and co-founder of Movimento Sustentabilidade em Campo (MSeC), which leads the initiative’s development and overall coordination.

​The Brazilian Football Confederation (CBF) is an institutional partner and will support key stages of implementation, including validation of the assessment questionnaire, engagement with Série A and Série B clubs, and presentation of the inaugural IBSF report.

​The American Bureau of Shipping (ABS) will lead the independent audit and verification process, including the review of material issues and supporting documentation submitted by participating clubs.

​Nativa will provide pro bono technical support during selected stages of the project’s development and implementation.

​Join us in New York for a forward-looking conversation on how football can move from isolated initiatives to measurable, responsible and continuously improving management practices.

​Register your interest to join the conversation.