THE BRAND CONFESSIONAL by The FAB Squad

​Hosted by the FAB SQUAD and styled by ZOF CONCEPTS

​THE BRAND CONFESSIONAL is an intimate after-hours experience hosted by The FAB Squad for modern owners who want to stop sounding like everyone else.

​Through provocative questions, guided conversations and a participatory Brand Confessions Wall, we’ll explore the tension between who we are, what we show and what our brands are still afraid to say out loud.

​It’s not a classic workshop and not another networking event, but a curated room for founders, experts and creative entrepreneurs who want their presence to feel more honest, more memorable and more alive.

​Come with a business, a personal brand or a question you keep avoiding — and leave with sharper clarity about what actually makes you unforgettable.

​Speakers:

​Ioana Dodan — Personal Brand Architect & Co-founder of The FAB Squad

​Ioana Dodan is a Personal Brand Architect, brand strategist and speaker, known for asking the uncomfortable questions behind every strong personal brand: what do you actually sell, who are you when you’re not performing, and why should anyone care? After years of designing buildings, she now designs brand foundations, visual narratives and personal brand ecosystems for founders, experts and creative entrepreneurs. Through The FAB Squad, she helps people turn complex identities into clear, coherent and unmistakably personal brands.

​Vlad Dodan — Website Architect, Visual Designer & Co-founder of The FAB Squad

​Vlad Dodan is the systems mind behind The FAB Squad’s creative chaos. As website architect, visual designer and operations anchor, he builds digital brand experiences that sell, not just sit pretty, and turns ideas into structures, workflows and websites that actually work. At The Brand Confessional, Vlad brings the practical layer: how your personal brand becomes a system people can understand, trust and buy from.

​Location: Palatul Universul, Corp A, Etaj 4, Str. Ion Brezoianu 23–25, București