

Strategic Storytelling for Scientists: Creating FOMO so People Act
Storytelling for Scientists: A Workshop with Joanna Ghayad
Connect Labs Baltimore and the BioPark Knowledge Community is excited to welcome Joanna Ghayad, PharmD, PCC, for a hands-on storytelling workshop designed specifically for scientists and founders. With 15 years of experience across the healthcare, biotech, and pharmaceutical industries, including roles at the University of Pennsylvania and Bristol Myers Squibb, as well as mentoring startups through the HiveBio Life Science Accelerator, Joanna specializes in helping researchers translate complex science into narratives that inspire action from investors, partners, and regulators.
In this 60-minute session, attendees will build a story architecture for pitches, elevator conversations, and investor narratives, and leave with a reusable framework for making technical work land with non-technical audiences.
🔗 Learn more about Joanna at joannaghayadcoaching.com