Stop Reporting, Start Responding: Smarter Use of Donor Data [DPP Lunch Analysis]

​Join Sigrid Penner for an actionable session that transforms how fundraisers approach donor data. While most organizations diligently collect data, many struggle to translate numbers into meaningful donor engagement strategies. Sigrid cuts through the noise to help you move beyond passive reporting to responsive, donor-centered action.

​This practical session will equip you with strategies to shift from simply documenting donor activity to leveraging data for deeper donor relationships and improved fundraising outcomes.

​This session delivers valuable insights on:

​• Beyond the Dashboard: Learn how to interpret donor data through a strategic lens that reveals not just what happened, but why it matters and what actions will drive results.

​• Responsive Fundraising Framework: Discover a practical approach for translating data insights into personalized donor journeys that strengthen engagement and increase giving.

​• Action-Oriented Metrics: Identify which data points actually drive decision-making and how to focus your team on measurements that lead to meaningful donor interactions.

​Don't miss this opportunity to transform your relationship with donor data and develop practical skills for using information to build stronger, more responsive fundraising programs.

​About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).

​This event will take place over Zoom.

​The session will be recorded and accessible post-event for DPP members only.