Product strategy from concept to customer

The Product Bus

Full refund when cancelled 5 business days prior to event. 

Cancellations after this time will be refunded in Product Bus Bus Pass hours equivalent to the event's timeframe, which can be applied to our consulting products or redeemed in coaching hours. 

Validation works when you are talking to the right people. This in-person intensive is designed to help you identify, map, and reach your early buyer audience with structured precision.

Across the session, you will build a buyer persona grounded in commercial signals rather than assumptions, map where those buyers gather and what channels give you access, and draft a 30-day outreach plan with 10 ready-to-send messages.

Designed for founders who are ready to deepen their validation approach.

Build Your Validation Audience