Service Design At Intersections (SD X Product Design X Culture Change)
We have this new edition of service design meet up where we will explore how service design intersects with other disciplines to become a effective lever of change. Service Design or for that matter any discipline can not exist in isolation. The magic lies in intersections.
Join our special three speakers who will share their own experiences on how they have used design principles to intersect with other disciplines like product design and culture change to bring about success in their own areas:
Jurik Auer, Lufthansa Group
Manfred Jormukka, TechemX
Meike Kipphan, TechemX
JURIK'S TALK
Designing Seamless Experiences At Seams, One Journey, Many Products
Jurik will share how airline websites are built as products but experienced as a service, and what practitioners can learn from designing the seams in between.
Jurik will talk about:
intersections of product design, product journeys and service design.
importance of user journey approach to create seamless experience
day to day challenges, and learning, how the team manages these challenges.
How do we make sure that seams between these products fit very well together.
Having a consistent design language, user flows , extensive discovery.
Look at not just product phase, but see from user product, where they come from and where do they go.
MANFRED + MEIKE'S TALK
Service Design as a Way For Cultural Transformation
Building a great product or service also means building a great culture.
Building products has become faster and easier in the past years. But what does it take to build great product? Sure you have to work with the design playbook and follow the double diamond framework. But why is it, that some companies still struggle to build great products?
Manfred and Meike will reflect and share their experience on questions such as:
What does it take to build a great product?
What role does cultural transformation play in building great products and services?
What role does service design play in cultural transformation?
What principles can be followed, in order to build a great culture?