James Vincent: The power of storytelling for founders
James Vincent has spent his career helping founders find their story.
He spent over a decade advising Steve Jobs, on the narratives behind their biggest product launches. Since then he's founded FNDR, and worked with some of the founders you already know well: Brian Chesky at Airbnb, Evan Spiegel at Snap, JC Samuelian at Alan, Nicolas Julia at Sorare, Florian at Dataiku
He's coming to Hexa on April 28th to talk about the one thing every founder does constantly, and many aren't trained to do well enough - especially in Europe. Storytelling.
Think about your week. You pitched an investor. You tried to get a candidate excited about joining. You explained your product to someone who didn't quite get it yet. You got your team aligned after a rough month.
Every single one of those is a storytelling moment. And how well you handle them is what moves people.
Most founders treat it as a nice-to-have. Something to work on before a big raise. James's whole point is that it's not. It's the job. And the founders who get that early are the ones who build companies people want to be part of.
James has a knack for helping founders find the stories that resonate, that explain why their product matters and why now. He's coming to Hexa to share all of it. The talk will be followed by a Q&A.
If you’re building a company, this is one of the highest-leverage skills you can develop.
About James Vincent
James Vincent has spent his career at the highest level of storytelling in tech.
James worked directly for Steve Jobs for over a decade, crafting Apple’s narrative for ground-breaking products such as the iPod, iTunes, iPhone, App Store & iPad. Later he worked for Brian Chesky at Airbnb to build and launch the Trips Platform, before starting FNDR to help storytell the growth of 150+ founder-led businesses globally. In the complex age of AI, James & his FNDR team work directly with founders of all types, across the US & Europe to harness the power of narrative by giving voice to their vision.
