What You Need to Succeed in 2026: How to Build an It-Brand Through Voice, Storytelling, and Social Connection
About This Session
This live workshop is a taste of what happens inside The Serve, a 6-week brand marketing program by Creating Forward Studio x League of Originals, built for beauty, wellness, and lifestyle, food and beverage CPG brands ready to grow.
In this special session, we’re joined by a powerhouse brand founders and builders who’ve built marketing engines that created real traction, and start trends - not follow them.
If you’re a founder or marketer trying to build a brand people connect with (and talk about), this conversation is your front-row seat to how it’s actually done.
What We’ll Cover
🗣️ The Power of Brand Voice to Change the Game with Arin Delaney, Co-Founder of Fonzie (the voice behind Dieux, A24 Films, Google, Rhode + more)
How to define a voice that carves out category authority and gets people to care, plus how Fonzie has applied this thinking in their work to help build brands like
🤝 Facilitated Q&A with Sax (Head Coach of The Serve)
We’ll go deep on the behind-the-scenes: what worked, what didn’t, and what these founders wish they knew sooner so you can take it straight into your own brand.
Who This Is For
This session is for:
Founders of beauty, wellness, and lifestyle, food and beverage consumer brands already in-market
Marketing managers or brand leads who are responsible for growth and connection strategy
Early-stage teams that are seeing traction but want more consistency and structure
What You’ll Walk Away With
A real-world look at what it takes to build brand connection through content and words
Insight into how story + voice drive long-term sales, not just buzz
Strategic takeaways you can apply immediately to improve traction
A behind-the-scenes look at how we teach and support founders inside The Serve
About Your Host
Sax is the Head Coach of The Serve and the founder of Creating Forward Studio, where she is a brand marketing mentor and coach for beauty, wellness, and lifestyle consumer product brands.
Her work focuses on helping founders and brand teams understand what’s working, what’s blocking growth, and how to build marketing systems rooted in real customer connection, not guesswork.
Save Your Spot
👉 Register now to join us live on January 31
Bring your questions, your marketing gaps, and your curiosity — this one’s going to be that good