Stop Blending, Start Branding: Bold Moves for B2B Tech Startups

​If your B2B tech brand looks like every other SaaS company out there – clean, safe, boring – you’re basically invisible. And invisible brands don’t win deals.

​In this no-BS conversation, three global experts break down what actually works when it comes to branding for B2B startups and scaleups. Forget the buzzwords, we’re cutting to the hard questions founders and CMOs are wrestling with right now:

• ​Brand or Not to Brand? Is investing in brand during a downturn crazy… or the smartest move you can make?

• ​The Brand vs. Performance Debate: Do you really need both, or can demand-gen carry you?

• ​Breaking B2B “Blanding”: Why safe design = lost growth, and how to stand out without looking silly.

• ​Humanizing Your Startup: Should founders and employees become the brand? Or does that create a monster you can’t control?

​You’ll hear from:

• ​Raya – who’s helped startups go from generic to unforgettable.

• ​Elena – who’s guided scaleups through M&As, IPOs, and advises 100+ startups a year.

• ​Lora – who’s built and mentored B2B brands worldwide, from VMware to TechStars.

​👉 Plus: Live hot-seat. Request a brand assessment for your startup and watch three experts debate your next bold move.

​Stop blending in. Start branding.

​Who Should Attend: Tech Startup Founders