Beyond the Blast: Build AI Email Flows for BFCM

​What you'll learn

​Identify the email flows to prioritize for BFCM

​Map your customer journey and prioritize welcome, cart recovery, and post-purchase flows for Black Friday/Cyber Monday.

​Create on-brand email copy with AI

​Use AI to draft subject lines, offers, and email sequences that match your brand voice and customer needs.

​Build your BFCM email launch checklist

​Leave with a checklist to review triggers, timing, targeting, and testing before your holiday email flows go live.

​Why this topic matters

​Black Friday and Cyber Monday preparation involves more than writing promotional emails. You also need a plan for what happens when someone subscribes, leaves items in their cart, or makes a purchase. In this practical, 30-minute session, you’ll learn how to use AI to plan essential email flows and draft messaging in your brand’s voice.

​You'll learn from

​Arjun Saksena

​Founder/CEO, Humanic - AI Native Email Marketing

​Arjun Saksena is the founder and CEO of Humanic, an AI-native email marketing platform that helps marketers create lifecycle campaigns—from subject lines and email sequences to audience segmentation.

​Previously, he led growth initiatives for Adobe’s Photoshop and Illustrator and worked on personalization at Evernote and Yahoo Front Page Team.

​He also leads the AI in Marketing community, bringing together marketers, operators, and founders to explore how Shopify Merchants and DTC Brands can generate more revenue with AI.