World IP Day Webinar: IP and Sports: Ready, Set, Innovate.

​Sports sits at the centre of a sophisticated global industry, driven by branding, broadcasting, sponsorship, and the commercialisation of athlete identity. At its core, Intellectual Property (IP) is what safeguards value, enables investment, and drives innovation across the sports ecosystem.

​To mark World Intellectual Property Day 2026, Aluko & Oyebode invites you to a virtual panel discussion themed “IP and Sports: Ready, Set, Innovate.” The session will examine how IP is shaping the evolution of the sports industry in Nigeria and unlocking new commercial pathways for rights holders, investors, and market participants.

​Key areas of discussion include:

• ​The role of IP in sports branding, media rights, and sponsorship structures

• ​Athlete image rights and the commercialisation of identity

• ​Emerging opportunities for monetisation across the sports value chain

• ​Practical perspectives on IP protection and enforcement in Nigeria

​This session will be of interest to sports industry stakeholders, investors, entrepreneurs, creators, rights holders, and policymakers seeking to better understand how IP underpins value creation in modern sport.