Jozi Builder Saturday | Price the Value Customers Notice
CUSTOMERS DO NOT REJECT PRICE IN ISOLATION. THEY REJECT UNCLEAR VALUE.
The business competes mainly on price because value is vague or unproved.
Connect price to the outcome, risk reduction, convenience or progress the customer values.
This Builder Room is for founders, side hustlers, self-employed people and small-business owners across every industry. Bring one live customer or revenue problem, whether people enquire but do not buy, meetings do not become contracts, customers buy once and disappear, or the business is still relying on assumptions.
A like is not demand. A compliment is not demand. Evidence is what customers say, do and pay for.
AI can speed up the work. It cannot replace the market.
WHAT WE WILL WORK ON
Map customer value, alternatives, evidence and willingness-to-pay signals, then test one pricing hypothesis.
YOU WILL LEAVE WITH
a customer value map
a clearer pricing story
one packaging or pricing decision
a willingness-to-pay test
THE FOUR-HOUR ROOM | 09:00-13:00
09:00 Welcome coffee + Proof Board 09:20 Choose one live customer or revenue problem 10:00 Customer reality check: what customers say, do and pay for 10:45 Break 11:00 Build the smallest useful answer 12:00 Design one measurable market test; use AI where it helps 12:45 Decide, commit and return with evidence 13:00 Close
This is a working room, not a conference, pitch night or generic sales class. We use Customer Development, Jobs to Be Done, Value Proposition Design, Lean Startup experiments and the Drievoet OS to help you make a better customer and revenue decision.
Coffee is provided on arrival. Food is not provided. You may order and pay for your own delivery.
Bring a laptop or notebook, charger, customer messages, quotations, proposals, order history or any other evidence that shows how the market is responding. No polished pitch required.
Registration is approval-based and places are limited.
BUILD THE BUSINESS. PROTECT THE BUILDER.
In the Builder Room, we work on Customers, Cashflow and Compliance. On the trail, we work on the builder: health, perspective, resilience and relationships.
Join the Drievoet Society: https://luma.com/drievoetsociety
Start with evidence. Get unstuck. Build recurring revenue.