Is GEO Just Hype? How to Turn AI Chats Into a Real Growth Channel

​Everyone's talking about GEO. Very few are showing receipts.

​Generative Engine Optimization sounds great in a LinkedIn post. But if you're a growth leader or founder, you need to know: does this actually drive pipeline, or is it the next buzzword that burns budget and delivers dashboards?

​About Dani Shvartz - Dani is Head of Growth at enso, an AI-first company building autonomous business systems. Before enso, he led acquisition at D2C brands where he learned the hard way that the channels everyone relies on stop working faster than you think. Now he builds growth systems that compound instead of collapse.

​In this session, Dani Shvartz will cut through the noise and show the full system he's running at enso: how AI-generated content drives site traffic, how tools like Snitcher identify exactly who's visiting and whether they match your ICP, and how that signal feeds directly into targeted LinkedIn outreach, automatically

​This isn't a GEO explainer. It's a growth playbook

​What you'll walk away with:

​● How to turn ChatGPT, Perplexity, and Gemini into real acquisition channels

​● The visitor identification layer most teams are missing (and how to build it)

​● How to connect AI-driven traffic to personalized outreach without manual work

​● A framework for measuring whether GEO is actually worth it for your business

​Community Offering - Enso's LinkedIn agent that can automatically post on your behalf, tag the right people and comment on its own. (example: AgentCrunch)