Aligning Advertising With Your Go-To-Market Strategy

​Most businesses start with ads. The problem?

​Advertising only works when it's aligned with your growth motion. Are you driving product trials? Do you have a sales team? A mix of both? If you're blending signals and unclear on unit economics, how do you know what's working - or what return on investment you're getting?

​In this workshop, learn how to connect your advertising strategy to your GTM, so ad dollars are invested on outcomes that matter.

​What you'll learn:

• ​Adapting PLG vs SLG

• ​Customer journey mapping

• ​Designing your ad funnel

• ​Unit economics for sustainable growth

​Whether you're B2B, B2C, a hybrid model, the same framework applies.

​Walk away with a clear framework you can apply to your ad strategy this week, so you can generate more qualified leads, improve marketing efficiency, and scale with confidence.

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​The S.C.A.L.E. Method™ is a 5-step system developed by Charleen Kao, founder of The Agency, from helping 400+ companies scale directly on the front lines at Google, and working with VC-backed startups today.

​Hosted by: The Agency