Marketing Bootcamp
Ready to break into marketing? Whether you're exploring the field or ready to land your first internship, this bootcamp is for you.
What You'll Experience:
Personal Branding Workshop Learn how to craft your story and stand out with Gen Z professionals who've done it
Marketing Professionals Panel Hear from marketers across in-house, agency, analytics, PR, and more
Networking Lunch & Pop-Ups Connect with professionals, enjoy free food, and experience branded marketing firsthand with local pop-ups
Case Competition Prep Get the inside scoop on the Effie Lions Case Competition and how to compete
Breakout Sessions
• From Information to Insight — K-Pop Case Study
• Marketing YOU — Career prep & internship applications
What's Included:
✓ Lunch provided
✓ Raffle prizes
✓ Networking with industry professionals
✓ Internship & job prep resources
This event is open to students of ALL majors interested in marketing careers.
Featured Speakers
Personal Branding Panel
• Weirong Li – Founder of Raw Culture, UN Vice Chair, Founder of the C.L.A.R.I.T.Y. communication framework, Forbes 30 under 30
• Benjamin Chipman – Senior Associate at Stacker, Founder of Benjamin Chipman Creative
• Somya Gupta – Full Stack Engineer at Wand AI, Founder & CTO of Context
• Canyon Pergande – Co-Founder & COO at SideShift (1M+ Gen Z Creator Marketplace)
Marketing Professionals Panel
• Beth Flom – Senior Partner, Research and Strategy - Tenet Partners
• Justine Mrsich, M.S., APR – Associate Director, Corporate Communications - Global Corporate Affairs @ Kyndryl | Founder and Co-Chair of PRSA National's Hispanic-Latino Affinity Group | PRSA-NY Board
• Pei Ying Ren – Account Executive, Digital Health, Edelman Hunter College 2024 Alum
• Amy Tovar – Planning Associate, EssenceMediacom (WPP Media) Hunter College 2023 Alum
Breakout Session Leaders
• Prof. Brooke Xavier – Certificate in Business Studies, Cooperman Business Center Director
• Holly Diamond – Founder & CEO, Work Onward Business owner, DHD Consulting Restaurateur, Mista Oh (41 West 24th in NYC)
• Elise Harris – Director, Daedalus Scholars and Tech Career Success Director, Computer Science
• Naomi Press – Advisor at the Cooperman Business Center at Hunter College.
Event Details
Location: Hunter College, 695 Park Ave, New York, NY
Dress Code: Business Casual
Schedule
10:00 AM — Check-In | 📍 Hunter Lobby
10:10 AM — Welcome & Ice Breaker | 📍 714 West
10:30 AM — Personal Branding Panel | 📍 714 West
Your Why & 3 - AHAs with Gen Z Professionals
Moderated by Natalie Neptune
11:30 AM — Marketing Professionals Panel | 📍 714 West
In-House, Agency, PR, Analytics & More
Moderated by Tara Chiari
12:30 PM — Networking Lunch & Pop-Ups | 📍 Faculty Dining Hall on 8th floor
Food
1:45 PM — Case Competition Info Session | 📍 Faculty Dining Hall on 8th floor
Effie Lions Case Competition Intro & Prep
Prof. Arabella Pollack and Prof. Brooke Xavier
2:30 PM — Breakout Sessions (Switching)
Breakout 1: 2:30 PM – 3:05 PM
Breakout 2: 3:15 PM – 3:50 PM
→ Group A: From Information to Insight | 📍 714 West
K-Pop Case Study with Prof. Brooke Xavier
→ Group B: Marketing YOU | 📍 Faculty Dining Hall on 8th floor
Career Prep & Internship Applications
Holly Diamond
4:00 PM — End
Hosted By
Cooperman Business Center @ Hunter College
Partners
Tara Chiari- Academic and Career Advisor (CUNY Inclusive Economy Initiative) Film and Media Department
Elise Harris- Director, Daedalus Scholars and Tech Career Success Director, Computer Science
Alyson Greenfield- Director, Arts Management and Leadership Certificate Program
Arabella Pollack- Director of Program in Business Studies
And more....