Cover Image for How to Tell Your Story (At Work)
Cover Image for How to Tell Your Story (At Work)
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31 Went

How to Tell Your Story (At Work)

Zoom
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About Event

If you’ve ever struggled to explain what you do, why your work matters, or how you got here — you don’t have a clarity problem. You have a storytelling problem.

Most professionals default to summaries, job titles, and timelines instead of narrative. The result:

  • Your background sounds like a résumé instead of a story.

  • Your “what I do” answer feels generic.

  • Your experience doesn’t land or stick.

  • Good work gets overlooked or misunderstood.

Storytelling isn’t a personality trait or a performance skill. It’s a learnable structure — a way of helping other people quickly understand what matters, what changed, and why it’s worth paying attention.

In this hands-on workshop, Robin Zander introduces a simple four-part storytelling framework used by Pixar, Steve Jobs, and some of the world’s best communicators: setup, change, turning point, and resolution. You’ll see how this structure connects to classic story models like the Hero’s Journey — and why the “turning point” (the unexpected twist) is what makes stories memorable.

Through live examples and small-group practice, you’ll build and refine stories you actually use at work:

  • Your career story

  • Your role or value story (“what I actually do”)

  • A product, project, or transformation story

  • A moment that shaped how you lead or work

You’ll practice shaping clarity, pacing, energy, and delivery — not as performance, but as honest communication that helps people understand and remember you.

You’ll leave with:

  • A simple storytelling framework you can reuse immediately

  • At least one polished story you can deploy in real conversations

  • A sharper ability to make your experience legible and compelling without exaggeration or hype

  • Practical tools for continuing to build a library of stories over time

This workshop is highly participatory. Expect to share, experiment, and get real-time feedback in a supportive, practical environment.

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31 Went