

How to Tell Your Story (At Work)
If you’ve ever struggled to explain what you do, why your work matters, or how you got here — you don’t have a clarity problem. You have a storytelling problem.
Most professionals default to summaries, job titles, and timelines instead of narrative. The result:
Your background sounds like a résumé instead of a story.
Your “what I do” answer feels generic.
Your experience doesn’t land or stick.
Good work gets overlooked or misunderstood.
Storytelling isn’t a personality trait or a performance skill. It’s a learnable structure — a way of helping other people quickly understand what matters, what changed, and why it’s worth paying attention.
In this hands-on workshop, Robin Zander introduces a simple four-part storytelling framework used by Pixar, Steve Jobs, and some of the world’s best communicators: setup, change, turning point, and resolution. You’ll see how this structure connects to classic story models like the Hero’s Journey — and why the “turning point” (the unexpected twist) is what makes stories memorable.
Through live examples and small-group practice, you’ll build and refine stories you actually use at work:
Your career story
Your role or value story (“what I actually do”)
A product, project, or transformation story
A moment that shaped how you lead or work
You’ll practice shaping clarity, pacing, energy, and delivery — not as performance, but as honest communication that helps people understand and remember you.
You’ll leave with:
A simple storytelling framework you can reuse immediately
At least one polished story you can deploy in real conversations
A sharper ability to make your experience legible and compelling without exaggeration or hype
Practical tools for continuing to build a library of stories over time
This workshop is highly participatory. Expect to share, experiment, and get real-time feedback in a supportive, practical environment.