Revenue for Breakfast #20 - GTM Enablement: The Missing Layer in Your AI Strategy
Revenue for Breakfast #20 - Let’s Go 🚀
GTM Enablement: The Missing Layer in Your AI Strategy
Why the biggest challenge in AI and GTM transformation is execution and adoption — and how enablement bridges that gap.
Every GTM team is talking about AI.
New tools are being rolled out, workflows are being redesigned, and ambitious transformation initiatives are underway. Yet many organizations face the same challenge: the technology is there, but adoption isn't.
Because the biggest obstacle in AI transformation is rarely the technology itself. It's execution.
In the 21st edition of Revenue for Breakfast, we'll explore why GTM Enablement is becoming one of the most critical success factors for AI adoption and revenue transformation. We'll discuss how organizations can move beyond experimentation and create lasting behavioral change that actually impacts performance.
Guest Speaker
This edition is a special one for us.
We're particularly proud to welcome our very own colleague, Ambre Jeanneau, Principal GTM Enablement @ Cremanski & Company, as our guest speaker.
Ambre works closely with revenue organizations on enablement, adoption, and GTM transformation initiatives. She has firsthand experience helping teams bridge the gap between strategy and execution, ensuring that new tools, processes, and AI initiatives don't just get launched,but actually get used.
In this session, Ambre will share practical insights into why enablement is often the missing layer in AI strategies and how companies can drive meaningful adoption across their GTM organizations.
What You'll Learn
Why AI initiatives often struggle despite strong technology investments
The role GTM Enablement plays in successful transformation
How to drive adoption instead of just implementation
Common mistakes organizations make when rolling out AI tools
Practical frameworks for turning AI strategy into everyday execution
Agenda
08:30 – 09:00 → Fresh coffee. Fresh perspectives. ☕
09:00 – 10:00 → Learn from operators who've done it before
10:00 – 10:30 → Connect with peers before jumping into your day
Your AI strategy is only as good as its adoption. Learn how leading GTM teams close that gap.
Seats are limited.
Please note: by purchasing a ticket to this event, you agree that photos and videos taken during the event may feature you and will be published on Cremanski & Company's social media channels and other event-related communications.