How Developers Find and Choose Tools Today

​When a developer discovers a new tool, what led them there?

A creator’s tutorial, a community discussion or an answer found through search or AI might all play a part. For devtool marketing teams, the challenge is knowing where to show up, what to contribute and how to tell whether it’s working.

Join Plug and Gauge for a casual evening exploring how developer discovery is changing.

Neill Gernon is the founder of Plug, which runs creator-led growth programs for DevTools like Vercel and Supabase. He’ll discuss how technical creators, expert content and community conversations shape developer discovery.

Caelean Barnes, co-founder of Gauge, will explore how AI engines are becoming a new discovery layer, what they cite when recommending tools, and how teams can measure their visibility in AI answers.

We’ll bring both perspectives together to discuss what devtool teams can do to show up in the places that matter.

Who it’s for: Devtool founders, marketers, growth leaders and DevRel teams.

6:30 pm — Doors open
7:00 pm — Talks and discussion
8:00 pm — Networking