HubSpot x Venture Café London - Understanding Go To Market in 2026
A gathering for the UK’s most ambitious & fast-growing founders - this HubSpot x Venture Café London session is where you can sharpen your GTM strategy and connect with top investors.
Join us for an evening built to elevate your go-to-market approach, understand how the playbook has shifted for 2026, and hear from investors backing the fastest growing companies in Europe on what they are looking for as you scale.
Expect fast-paced GTM workshops and practical insights on scaling your go-to-market engine, alongside a showcase of some of UK's most exciting startups and a conversation featuring leading investors and operators who’ve helped shape how companies scale at pace.
Agenda - what's in store!
6.00 - 9.00 Innovation Showcase
6.15 - 6.45 Workshop: 10 Tips to Create Sales Pipeline that Converts in 2026 delivered by Kevin Beales | Founder & CEO of MySalesCoach and Bryan Mulry | In-house coach
7.00 - 7.10 Opening Remarks: Venture Café London and HubSpot
7.10 - 7.25 Keynote: The GTM Playbook for 2026 from Larisa Bota | Director of Solutions Engineering at HubSpot
7.25 - 7.55 Panel: VC Insights on the new GTM Playbook
Featuring:
Elena Klijn B2B Tech Investor at SuperSeed Ventures
Scott Law Head of Ventures at Quadri Ventures
Paul Fifield 4× Founder | Operator & Investor | Advisor @ BVP | Musician
Anisah Osman Britton MBE (Moderator) Director of Operations | Unlock VC
HubSpot for Startups partners with leading VCs, accelerators, and incubators globally to help startups build scalable go-to-market engines from day one. Eligible startups can leverage discounts up to 90% on the HubSpot AI-powered Customer Platform, along with dedicated post-sale support and exclusive events & resources. Thanks to Venture Café London, you can apply & check eligibility here.