Kindling Cafe | Coffee & Co-signs | Volume 1: Building Castles in the Desert

​You can build the most remarkable castle in the world. Build it in the desert & nobody finds it.

​Join an exclusive group of 20-odd of Sydney's tech startup & scale-up leaders. We're discussing how building a great product is still the hard part, but it's stopped being the deciding one.

​The cliché we're seeing playing out is how first-time founders obsess over product, second-time founders obsess over distribution. And we're well & truly into the distribution age.

​Somewhat paradoxically, if you're a B2B founder or marketer; there's likely just 200-300 people you actually need to talk to. The ones who buy, fund, join, or vouch for you.

​So we'll talk about how you do that.

​Session 1 "Coffee & Co-Signs" covers:

• ​What's working in B2B tech storytelling right now, pulled from our own signal feed on thousands of posts

• ​How we're building for our customers parasocial relationships that drive real business results

• ​The key trends in playing out in B2B tech marketing across X & LinkedIn
  
  Hosted by Kindling Tech's Head of Strategy & Head of GTM; we divulge our normally gated insights.
  
  Coffee from 8, chats from 8:30am.
  Downstairs at our studio in Chippendale.