Kindling Cafe | Coffee & Co-signs | Volume 1: Building Castles in the Desert

​You can build the most remarkable castle in the world. Build it in the desert and nobody finds it.

​Join an exclusive group of 25 of Sydney's tech startup & scale-up leaders. Where we'll discuss how building a great product is still the hard part. But it's stopped being the deciding one.

​There's a cliché that's playing out: First-time founders obsess over product, second-time founders obsess over distribution, and we're well into the distribution age.

​In most B2B tech, this comes down to about 200-300 people. The ones who buy, fund, join, or vouch for you. We've built a mechanism that finds exactly who they are for your company, and how to earn their trust.

​Session 1 "Coffee & Co-Signs" covers:
• What's working in B2B tech storytelling right now, pulled from our own signal feed on thousands of posts & how to find your 200-300 ideal customers (ICP) and earn their attention

​Coffee from 8, tell us your order ahead & we’ll have it there on arrival. Downstairs at our studio in Chippendale.