​What to Expect

​After a sold-out inaugural year and a 4.9 out of 5 attendee rating, Longaxis is back and it's bigger, bolder, and more magical than ever. Join Backstroke and 110+ CRM, Retention, Lifecycle, and Growth leaders for a one-day gathering that brings together the sharpest minds in DTC to explore the real, practical, and sometimes magical applications of Generative AI across the Klaviyo, Attentive, and Shopify Plus universe.

​Last year, leaders from Helix Sleep, Nutrafol, Steve Madden, Magic Spoon, Veronica Beard, Favorite Daughter, Seed, Urban Stems, and dozens of other top brands joined us to talk shop, swap playbooks, and rethink what’s possible. This year, we’re leveling all of it up with more sessions, more space, more surprises, and even more of the people shaping the future of modern retention.

​Expect to leave Longaxis feeling energized, connected, and maybe even a little transformed. Is it a field trip? A fairy tale? A day of work? It might just be a little of everything.

​And if you know Backstroke, you know we don’t do ordinary.
Longaxis 2026 will once again blend helpful content, surprising speakers, and proprietary data with seriously delightful experiences — the kind that make you feel like you’ve stepped into a storybook for a day. Wonder, surprise, and a little magic included.

​Highlights Include

​— Interactive Sessions & Roundtables
Participate in small-group deep dives with peers who share your role, your scale, and your challenges. Real talk. Real takeaways. Zero fluff.

​— Really, Stinking, Good Networking
Meet your next hire, boss, mentor, collaborator, or text-thread best friend. Most guests will be in the Klaviyo, Attentive, or Shopify Plus orbit. All eCommerce leaders, all speaking your language.

​— Keynotes & Fireside Conversations
Hear from best-in-class brand operators, industry leaders, and a special guest or two (we’ll never spill early 👀). This isn't a "talk at you" event, but when we do, we promise it'll be good.

​— Surprise Activations & Experiences
Longaxis should feel like the field trips you loved as a kid. Last year included Olympic swimmers, magic, wellness experiences, and personal styling. This year? Expect moments of wonder, discovery, and delight woven throughout your day. But to find out for sure, you'll need to apply 😊.

​Why Attend?

​— AI and DTC is here. Are you 100% prepared? Longaxis is here to help you stay ahead with real insight into the present and future of AI and retail.
— When it comes to content and takeaways, we're more cake than frosting. Walk away with practical strategies you can plug into your brand immediately.
— Connect with top leaders and operators from some of the fastest-growing and most beloved DTC companies.
— Enjoy a warm, welcoming environment filled with great food, plenty of coffee, cocktails, cozy corners, special guests, and thoughtful touches everywhere you look.
— Experience a conference that feels different, designed to inspire, recharge, and create lasting relationships.

​Tickets

​Longaxis offers affordable access for brands and a very limited number of spots for innovative vendors.

​— Retailers & Consumer Brands: FREE*
— Media & Investors: $499
— Limited Vendors: $3499

​*with an approved application.

​All passes are application-based and typically approved within two days of submission. Once approved, you’ll receive a calendar hold along with event updates, logistics, speaker announcements, and more.

​Space is limited to 110 guests. Last year we sold out about two months early. Apply early to secure your spot at Longaxis 2026. You must register with a work email address to be approved.

​Let the story begin.

​A full agenda will be announced in early 2026.