AI in Marketing. Good. Bad. And ugly.
The day before Web Summit, 25 marketing leaders, talking honestly about AI.
Everyone says AI is changing marketing. Outbound is dead. Or not dead. And then we see 4000 agents bombaring other 4000 agents.
AI is making marketing simpler, noisier and harder to govern, all at once. This afternoon is for an honest conversation about all three: what's working, what's flooding the market, and what happens when agents talk to agents faster than any rule can keep up.
Format
13:00 · Arrival and coffee
13:20 · Three short provocations (5 minutes each, one honest thesis, no pitches)
13:45 · Table conversations in small groups, each hosted by a speaker
15:00 · Each table shares its takeaways
15:20 · Drinks and networking
The three questions every table discusses
The good: how AI simplifies your job. Or can simplify.
The bad: if everyone does AI - how to standout, how to be different? And can quality beat speed and scale?
The ugly: when agents start talking to agents and a test takes a day, who sets the rules, and how fast do they go stale?
The three questions every table discusses
What did AI actually change in your team in the last 12 months?
Where did it fail, and what still hurts?
What would you delegate tomorrow if you could trust it?
Who it's for Heads of marketing, growth, brand and content, at brands, startups and agencies, based in Lisbon or in town for Web Summit.
Good to know
Places are limited to about 30, so registration is by application.
Speakers from Lisbon brands and agencies, policy makers, announced soon.