AI in Marketing. Good. Bad. And ugly.

​A Sunday lunch in the heart of Lisbon with 25 people who shape how marketing works: marketing leaders, agency owners and policy makers.

​The day before Web Summit, before the rush and non-stop networking, sessions and the 70,000 badges, we sit down together for good food, good wine and a view over the city. No panels, no pitches. Just an honest conversation about AI in marketing with people you'd actually want to meet.

​Three hours at one table, real names, real conversations. The best partnerships, hires and ideas rarely start on a stage. They start over lunch, with someone you didn't expect to meet.

​No slides, no stage. Good food and good conversations. With each course, one guest opens a topic with a short story from their own work.

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• ​The good: where AI agents really save time in marketing today.

• ​The bad: when every competitor runs the same agents, how do you still stand out?

• ​The ugly: AI Act, GDPR and brand risk. What marketers need to know before an agent gets them in trouble.

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​Who it's for Heads of marketing, growth and brand, agency owners, and people working on EU tech and data policy. Living in Lisbon or in town for Web Summit.

​Good to know

• ​25 seats, by application. We keep it small on purpose.

• ​Your €35 covers your lunch. Everything else is on us.

• ​Address shared once you're approved.