Grow Your Valuation from $1M to $15M with the Right Financial Model
Live case study + free model review for food & agriculture brand founders preparing to raise.
You've built a real food or agriculture business. You have a product, distribution, and some traction. Now you're trying to raise, and investors keep pushing back on your numbers.
The problem usually isn't your product. It's that your channel and distribution assumptions can't survive scrutiny. Investors who've done food deals know exactly where models break — and they look there first.
📅 28 April 2026
🇰🇪 18:00 Nairobi
In this live session, Aleksei Kuznetcov (CEO, AdoptoMedia) walks through a real Commercial Due Diligence case from start to finish — and shows what an investor-grade financial model for a food brand actually looks like.
We'll cover:
Why food & ag valuation range from 1x to 15x for similar businesses — and what moves the number
What investors actually test during Commercial Due Diligence: the specific assumptions they challenge and why
The Eastern Africa Pet Food case: $40k marketing budget, 80% plan miss, and why ChatGPT got it wrong by 52% while our model was off by 6%
Short live review of 2–3 submitted financial models — see how we read a real model in real time
Who should attend: → Founders of food, beverage, pet food, or agri-tech brands → Current valuation $1M–$10M, actively fundraising or preparing to → Operating in Africa, LATAM, Europe, or MENA
A note on how we work: when we reviewed the Eastern Africa Pet Food model in 2024, we told the founders their plan was optimistic by a factor of 4. They disagreed. They raised anyway — and gave away equity under unfavorable terms because their numbers didn't hold up. A year later, the actual sales figure was within 6% of our forecast. We share that not to be right, but because you should know what you're evaluating when you decide whether to spend an hour with us.
🎁 Send us your financial model after the session. We'll send you a brief general review — the main gaps in your channel and revenue assumptions, and what an investor would most likely challenge. Submit before 26 April 2026, and your model may be one of 2–3 reviewed live during the session, anonymised with your permission.
Registration includes access to the replay + a free checklist: "Is Your Food Brand Ready for Due Diligence?"