Contextual AI vs Generic AI Chatbots

​Right now, almost every brand has an AI chatbot.

​But most of them feel exactly the same.

​They sit in the corner of the website.
Wait to be clicked.
Answer a few questions.
And mostly behave like slightly smarter FAQs.

​But shoppers expect more now.

​They don’t just want answers.
They want relevance.

​They want AI that understands:

• ​what they’re browsing

• ​what they’re confused about

• ​what kind of shopper they are

• ​what they actually need help deciding

​And that’s where the difference between generic AI and contextual AI starts becoming very obvious.

​In this session, we’ll break down:

• ​Why most AI chatbots fail to drive meaningful engagement

• ​What contextual AI actually looks like in commerce

• ​How top-performing brands are using shopper context differently

• ​What signals and data make AI experiences feel genuinely helpful

• ​Real examples of AI that improves discovery, reduces hesitation, and drives conversions

​We’ll also show live examples of contextual AI experiences across storefronts and product pages.

​If you’re exploring AI for your brand this year, this session will help you understand what’s actually working and where commerce is heading next.

​About the Host
​​​Sonakshi Nathani is an Ex-Microsoft professional and Co-founder & CEO of BIK AI & Manifest AI, backed by Y Combinator, Sequoia Capital, and The Chainsmokers.

​She works with eCommerce teams across the US, Europe, and APAC to design AI-driven shopper experiences across web, messaging, and social commerce with a focus on conversion, retention, and long-term customer relationships.

​🎁 BONUS for attendees:

​Have you ever played with Amazon’s Rufus and thought, what if I had something like that on every product page?

​We’ll give you that.

​30 days.

​It takes just a couple of minutes to train.

​Drag and drop. That’s it. 🙂

​🗓️ Date: Tuesday, 26st May
⏰ Time: 9 AM PST / 12 PM EST
📍 Where: Zoom